However, with so many hashtags to choose from, it can be challenging to know which ones to use for your content. In this article, we'll explore the different types of hashtags and provide some tips on how to use them effectively.
What are the uses of hashtags on Instagram?
Before we dive into the types of hashtags you should be using on Instagram, let's first understand what hashtags are and how they work on the platform.Hashtags are keywords or phrases that are preceded by the '#' symbol. They are used to categorize content on Instagram and make it easier for users to discover posts related to a particular topic. When you include a hashtag in your post, it becomes part of a larger conversation around that topic. Users who are interested in that topic can find your post by searching for the hashtag or by clicking on it in another post.
Hashtags can be included in the caption or comments of a post. You can use up to 30 hashtags per post, but using too many can make your post look spammy. Instagram's algorithm also favors posts with a mix of hashtags and other engagement signals, such as likes, comments, and shares.
Types of Hashtags to Use on Instagram
- Branded Hashtags
Branded hashtags are unique to your brand or business. They should be short, easy to remember and reflect your brand's personality or message. Branded hashtags can be used to promote a product or service, a marketing campaign, or a contest.
For example, Nike uses the hashtag #justdoit in many of its posts to promote its brand message of inspiring people to take action and achieve their goals.
When using a branded hashtag, encourage your followers to use it as well. This can help build brand loyalty and increase your reach.
- Community Hashtags
Community hashtags are used to connect with others who share similar interests or hobbies. They can be more general or specific, depending on the community you want to reach.
For example, if you're a food blogger, you might use the hashtag #foodie to connect with other food lovers. Or if you're a fitness enthusiast, you might use the hashtag #fitspiration to connect with others who share your passion for health and wellness.
Community hashtags can help you reach a new audience and increase your engagement. They also help you connect with like-minded individuals, which can lead to new partnerships or collaborations.
- Campaign Hashtags
Campaign hashtags are used for specific marketing campaigns or events. They can be used to promote a product launch, a contest, or a special event.
For example, when Coca-Cola launched its "Share a Coke" campaign, it used the hashtag #shareacoke to encourage people to share photos of themselves with personalized Coca-Cola bottles.
When using a campaign hashtag, make sure to include it in all of your promotional materials, including social media posts, emails, and advertising.
- Trending Hashtags
Trending hashtags are those that are currently popular or trending on the platform. They can be related to current events, holidays, or popular culture.
Using trending hashtags can help increase your visibility and reach a new audience. However, it's important to only use trending hashtags that are relevant to your content.
For example, if you're a fitness influencer, you might use the hashtag #fitspo to join the conversation around fitness and wellness.
- Location Hashtags
Location hashtags are used to tag a specific location or venue. They can be used to promote a local business, event, or attraction.
For example, if you're a local coffee shop, you might use the hashtag #coffeeshopvibes to promote your business to local customers.
Location hashtags can also help you reach travelers or tourists who are looking for things to do in your area.
- Niche-specific hashtags
Using hashtags that are relevant to your niche or industry can help you reach a more targeted audience.
For example, if you are a fitness influencer, you can use hashtags like #fitfam, #fitnessmotivation, or #healthyhabits.
- SEO keywords
Incorporating highly ranked SEO keywords into your hashtags can also help increase the visibility of your posts.
For example, if you are a travel blogger, you can use hashtags like #travelphotography, #wanderlust, or #travelgram.
Tips for Using Hashtags on Instagram
- Use a mix of hashtags
Using a mix of different types of hashtags can help you reach a wider audience.
Use branded hashtags to promote your brand, community hashtags to connect with like-minded individuals, campaign hashtags to promote a specific marketing campaign or event, trending hashtags to increase your reach, and location hashtags to promote your local business or event.
- Use relevant hashtags
- Research hashtags
Note:
It's important to note that using too many hashtags or irrelevant hashtags can hurt the visibility of your posts.
Instagram allows up to 30 hashtags per post, but it's best to use a combination of relevant hashtags that are specific to your niche, brand, and location.
